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Roofing Leads- 8 Ways to Get More Roofing Jobs & Generate Higher Roofer Income - ClientSwing

September 23, 202213 min read

Roofing is a huge industry and there is plenty of work to go around for qualified roofers. The Bureau of Labor Statistics reports that the roofing industry employed over 248,000 workers in 2016. That number is only going to grow as the population increases and more people need new roofs or repairs. If you're a qualified roofer, now is the time to start looking for work.

There are plenty of jobs out there, and with the right skills, you can get one of them. Before you start looking for work, it's important to know what kind of work is available in the roofing industry, and what skills you need to be a successful roofer. The first thing you need to know is that the roofing industry is huge.

It's probably one of the largest industries in the United States, and its total revenue in 2016 was over $131 billion. The main reason for this is that there are a lot of different kinds of roofs that need to be replaced, and there are many different kinds of industry jobs available. If you're interested in working as a roofer, you should know what kind of work exists in the industry.  

No matter what industry you work in, there is a process that leads to success. The roofing industry is no different. If you want to be successful in selling roofs, you need to follow a simple process. In this article, we will outline that process for you.


Identify Your Ideal And Potential Customer For The Roofing Marketing Campaign

roofing tiles showing damages, in need of repair and maintenance

When it comes to selling roofs, it's important to identify your target market. After all, not everyone needs good roofing.

So who is your target market?

Start by thinking about the demographics of your area. For example, are you targeting homeowners or businesses? Younger people or retirees? Urban or suburban residents?

Once you have a good idea of who you're targeting, you can start thinking about their needs and wants. What are the problems they're experiencing with their current roof? What features would they like in a new roof? 

By understanding your target market, you can create a sales process that's tailored specifically for them. You'll be able to better understand their needs and show them how your product can solve their problems. Once you have a good idea of who you're targeting, you can start thinking about their needs and wants.

What Are The Problems You're Experiencing As A Roofing Company?

Roofing Contractors are having a difficult time attracting potential customers online. One reason is that there are so many other companies to choose from. The best way to get around this is to be the most successful roofing company.

This means being the most professional, having the best customer service, and having the best prices. You can also help you generate potential leads by advertising your company online. This can be done in a number of ways, such as through social media, Google AdWords, or search engine optimization.

Many business owners don’t know how to promote their business online, that is why they need the help of a professional.

What are the benefits of hiring a professional? The first benefit is that you will have someone who is experienced and knowledgeable.

Are Your Roofing Lead Generation Strategies Failing?

Are your roofing company's lead generation strategies failing? If you are not generating leads through online marketing, you are likely missing out on a large pool of potential customers. The best way to get in front of these customers is by using search engine optimization (SEO) and pay-per-click (PPC) advertising.

Successful roofing contractors are utilizing these methods to reach new customers. PPC advertising can be used to target homeowners in your area who are searching for roofing services online. SEO can help you rank higher in search engine results pages so that your company is more visible to potential leads.


1. Ways To Generate Roofing Leads: Referrals, SEO, and Direct Mail (Search Engine Optimization)

There are many ways to get roofing leads online. One way is through SEO. By optimizing your landing page and content for certain keywords, you can attract customers who are searching for roofing services online. You can also use paid advertising, such as Google AdWords, to drive traffic to your site.

Another way for lead generation is through referrals, you ask your satisfied customers to refer their friends and family members. You can also distribute flyers and brochures in your local community to promote your services. Network with other businesses in your area, and offer discounts to their customers when they refer them to you.

Another way is to identify homeowners who have recently had a new roof installed. You can find these homeowners by searching through public records or by purchasing a list from a lead generation company. Once you have identified potential customers, you can send them a direct mail piece that promotes your roofing services.

2. Establish Your Pricing For The Commercial Roofing And Online Marketing Ideas

When it comes to pricing for commercial roofing services, business owners need to first consider what type of work they are looking to get done. Services like repairs and replacements will cost differently than a full roof installation. Businesses should also research their local competition and set prices accordingly.

Cost per lead, which refers to the cost of labor only, is the standard that most roofers use to price their work. This method is based on an estimate, but it gives you a good idea of what you need to pay.

Social media marketing can be a great way to reach new customers and establish your pricing online. A website is a must for any roofing business, and pay-per-click (PPC) advertising can help you target customers in your area. Online reviews are also important, so make sure you encourage customers to leave reviews on sites like Google and Yelp.

Establishing roofing prices is not an easy task. There are many factors to consider when pricing a roof, including the materials used, the size of the roof, and the complexity of the job.

One way to establish a price is to calculate the cost of materials and labor and add on a profit margin. Another option is to get quotes from other roofers in your area and set your price at or above theirs. 

Whatever method you choose, make sure you are fair and reasonable with your pricing. After all, you want to get the job, but you also want to be paid fairly for your work. 

How to price roofing is an important step in the process of getting your roof completed. Now that you know what to consider when pricing a roof, and how to price your roof, it’s time to learn more about the process of market your business.

3. How To Improve Digital Marketing For Your Roofing Website

facebook application on smart phone - good method for online marketing

 Digital marketing is the process of promoting your business through online channels. It can be a great way to reach potential leads and customers. However, it can be difficult to know the best way to get started. Here are some tips to help you improve your digital marketing strategy:

  • Make sure your website is optimized for search engines. Use keywords in your content, and make sure your site is easy to navigate.

  • Use social media to promote your business. Create profiles on popular platforms such as Facebook, Twitter, and Instagram, and share interesting content that will attract attention.

  • Use paid advertising campaigns to reach more people online. AdWords and Facebook Ads are two popular options that can help you target your audience more effectively.

  • Email marketing can also be a powerful tool for reaching potential customers. Create an email list of people who are interested in your business, and send them helpful marketing messages that promote your products or services.

4. Create A Sales Strategy For Email Marketing Efforts


Sales professionals know that email marketing is a cost-effective way to reach potential clients. However, creating a sales strategy for email marketing can be difficult. The first step is to identify your target market. Once you know who you are selling to, you can create a list of potential customers and begin developing relationships with them.

It's important to remember that not everyone on your list will be interested in your product or service. You need to focus on developing relationships with those who are most likely to buy from you. When sending out emails, always make sure your content is relevant and interesting to your target market.

To be successful, you also need to track the results of your email campaigns and make necessary changes based on the data collected. A well-executed sales strategy for email marketing can help you increase leads and sales for your roofing company.

Email marketing team is a great way to reach new leads and convert them into customers. However, if you don't have a solid sales strategy in place, your efforts will be wasted. Here are a few tips to help you create a successful email marketing campaign:

gmail app used for email marketing

  • Segment your list and send relevant content to each group.

  • Make sure your content is interesting and valuable to your readers.

  • Write compelling subject lines that will grab people's attention.

  • Test different types of content and formats to see what works best for your audience.

  • Track the results of your campaign and make changes as needed.

  • Keep your email list updated so that it's always fresh and relevant.

  • Engage with your readers and build relationships with them.

  • Make sure your website is optimized for lead generation.

  • Track the results of your campaign and make changes as needed.

  • Keep your email list updated so that it's always fresh and relevant.

  • Engage with your readers and build relationships with them.

5. Develop A List Of Potential Industrial and Commercial Roofing Leads Online

Finding potential roofing leads can be a daunting task. However, with the help of the internet, it can be a lot easier. When it comes time to replace your roof, you may find yourself wondering who to call. You could ask family and friends for referrals, but chances are they won't know of any good roofers off the top of their heads.

Instead, take the time to develop a list of potential roofing customers. This will help ensure that you get the best possible service and that you're not overpaying for your new roof. One way to develop a list of potential roofing customers is to look for businesses in your area. Ask local businesses if they need any repairs or replacements done; chances are, they'll have at least one building with a bad roof. You can also reach out to construction companies and ask them for leads on new projects. Another great way to generate leads for your roofing business is by advertising online. This can be done by compiling a list of addresses from public records or by purchasing a list from a mailing list company.


6. Create An Advertising Piece For Roofing Contractors That Will Catch The Customer's Attention


The ad should be eye-catching and include information about the roofing services offered. It's important to make sure that the offer is clear and easy to understand.

 The best way to find a good roofing service is to ask your friends and family for recommendations. Chances are, someone you know has had to hire a roofing service in the past, and they will be more than happy to recommend someone they trust. Once you've compiled a list of potential services, take some time to do your research. Read reviews online and ask for references from past clients. When it comes time to make a decision, don't just go with the first service you find.

Our company needs to get creative with their advertising in order to catch the customer's attention. One way to do this is by creating an attention-grabbing piece that will stand out from the competition. 

roofing ad presenting handsome roofer working on roofing construction

One option is to create a commercial that shows the potential customer the quality of work that can be expected. This could include showcasing happy customers or highlighting the benefits of working with a particular roofing company. 

Another idea is to design a flyer or poster that features stunning visuals of roofs and homes with beautiful landscaping. This will give the customer an idea of what their home could look like if they choose to work with your company. 

Whatever route you decide to take, make sure that your advertising is professional and high-quality. This will help you stand out from the competition and attract more qualified leads.

7. Make It Easy: Send The Advertising Piece Out To The Prospect Clients On The List


When you are looking for a good roof, there are a lot of things to think about. You need to find a contractor that you can trust, pick the right materials, and then wait for the work to be done. But one of the most important decisions you'll make is deciding when to start your roofing project.

Most people think that the best time to roof is in the summer, but that's not always the case. Depending on your location and the weather conditions, there may be a better time to roof your home. 

So before you start planning your project, take a look at this guide to help you decide when is the best time to roof your house. Make sure to follow up with any leads that are generated from the campaign.


8. Follow Up With Your Roofing clients


When you finish a job, it is always important to follow up with your customers. This is especially the case when you have completed an exclusive roofing job. 

A few weeks after the job is completed, be sure to call the customer and ask them how things are going. This will allow you to address any potential issues that may have arisen since the job was completed. 

It will also show the customer that you care about their satisfaction with the work that was done.

Generating new leads for your roofing company can be a daunting task, but there are some ways to help promote your services and be successful in the process. One way to generate leads is by attending local home shows and other events in your area. When you are there, have a booth with information about your company and what you offer. Promote special deals you may have running at the time, and have plenty of literature available for people who are interested.

Another great way to generate leads is through online sources. There are many websites where people post requests for quotes on home improvement projects, including roofing work. Make sure you have a strong online presence, with a well-designed website and good reviews on sites like Angie's List. Respond quickly to any requests that come in, and be prepared to provide detailed quotes.

If you need help with getting more roofing jobs, look no further than ClientSwing Software & Marketing Agency. We can help you create the best strategy to dominate the market.

In addition, we can create a stunning website, stay up-to-date on the latest trends in web design so that your website is always stylish and modern. Contact us today to get started!



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Jesse Danku

Jesse Danku is the CEO and founder of ClientSwing. He's written dozens of successful articles for both our clients and us.

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