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Google Ads Guide for Contractors and Home Service Businesses - ClientSwing

September 25, 202218 min read

There is no definitive answer when it comes to how much a contractor should spend on Google Ads to be successful. However, many experts recommend that contractors allocate at least 10% of their total marketing budget toward Google Ads. This will ensure that the contractor can bid on relevant keywords and reach their target audience. Ultimately, the amount that a contractor spends on Google Ads will depend on their specific goals and budget.

Google Ads For Contractors Is A Great Way To Get In Front Of Potential Clients.

With Google Ads, contractors can target people who are already interested in what they have to offer. They can also create ads that appear when someone searches for a specific service or contractor. 

Contractors who use Google Ads are more likely to find new clients and get more jobs. Consequently, Google Advertisements are a great way for contractors to get in front of potential clients.

 Should You Hire a Contractor Google Ads Expert?

The short answer is yes; if you want to be successful with your Google Ads marketing strategy. A Google Ads Expert can save you a lot of time and money by setting up and managing your campaigns for you. They will also be able to provide you with insights and advice on how to improve your campaigns.

As a Contractor How Do I Use My Company Name in My Google Ad?

If you are a contractor and want to use your company name in your Google ad, you can do so by adding it to your account information. To do this, go to your account settings and click on the "Account Information" tab. From there, you will see a section called "Company Name." Enter your company name in this field and then save your changes. Once you have done this, your company name will appear in your ad.

Are Google Ads Worth It for Contractors?

Google Ads can be a great way for contractors to get their business in front of potential customers. By targeting customers who are searching for services that your business offers, you can reach people who are already interested in what you have to offer. While there is no guarantee that every person who sees your ad will become a customer, Google Ads can be a cost-effective way to reach new customers and grow your business.

Viewing google ads report screen display close up view

To Be Successful In Search Ads, Construction Companies Need To Invest Money In Their Campaigns.


To be successful in Google Ads, contractors need to invest money in their campaigns. This means creating targeted ad groups, adding negative keywords, and constantly tweaking bids and budgets. It can be a lot of work, but it’s worth it in the end.

How Much Do Google Ads for Roofing Cost?

Google Ads for Roofing can be a great way to get your business noticed by potential customers. However, the cost of these ads can vary depending on several factors, such as the location of your business, the keywords you use, and the competition for those keywords. Generally speaking, the cost of Google Ads for Roofing can range from a few dollars to several hundred dollars per day.

How much is the monthly ad spend for roofing?

There is no definitive answer to this question as the monthly ad spending for roofing can vary greatly depending on several factors, such as the type and size of a roofing company, the geographical location, the target market, etc. However, a rough estimate for the monthly ad spend for roofing would be somewhere in the range of $5,000 - $10,000.

google ads piktogram

Another important thing to keep in mind is how much you want to spend.

You need to ensure you have enough money to cover your advertising costs. Otherwise, you could end up spending more than you make in profits. 

It is also important to ensure that the money is invested in the right areas. Several factors go into a successful Google Ads campaign or ads account, and contractors need to make sure that they have all of their bases covered.

Know Your Budget and Your Numbers for Google Ads

Google paid ads can be a great way to reach new customers and grow your business. But before you dive in, it's important to know your budget and your numbers.

Your budget will determine how much you can spend on Google Ads each month. To calculate your budget, start by estimating how much you're willing to spend on each click. Then, multiply that number by the average number of clicks you expect to get per day. Finally, multiply that number by 30 (the number of days in a month). This will give you your monthly budget for paid ads.

Your numbers will help you track your progress and measure your success. To calculate your numbers, start by setting some goals. What do you want to achieve? How many leads or sales do you want to generate? Once you have some goals in mind, you can start tracking your progress.

Keep an eye on your click-through rate (CTR), conversion rate, and cost per conversion. These numbers will help you gauge whether or not your Ads campaign is successful.


Google Ads Management Services - The Goal Is To Get A Low CPC or Cost Per Click

Google is one of the most popular platforms for marketing and advertising. According to Statista, as of March 2019, Google Ads has a total global reach of over 2.2 billion people. This makes it an extremely powerful tool for contractors looking to increase their pay. However, like anything else, success with Google Ads requires proper planning and execution.

Google Ads is an advertising platform used by businesses of all sizes to reach potential customers online. If you are a contractor, then spending the right amount of money on Google Ads can give your business a significant edge over your competition. However, knowing how to properly allocate your budget and optimize your ads can be difficult.

In this guide, we will outline the basics of using Google AdWords and provide tips on how to increase contractor pay via Google Ads.

Buff Up Your Landing Page Instead Of Increasing The Spend On Google Ads Campaign

The Google AdWords platform allows businesses to place targeted ads on websites and across different search engines. However, increasing the amount you're willing to pay for it may not always be the best strategy for businesses. By buffing up your landing page instead of increasing the spending, you can improve your click-through rates (CTRs), which will translate into more leads and sales. Landing pages are an important part of marketing, so make sure they're optimized to get results!

roofing landing page example

How Do PPC (Pay Per Click) Ads Work for Local Business Owners?

Small business owners often ask how PPC (pay per click) advertising works and whether it is a viable option for them. In its simplest form, PPC advertising is a way of buying visits to your website through google search, rather than earning them through organic search engine results or other marketing methods. This is because it allows you to pay for each visit, rather than paying per page on your website basis. PPC advertising often works best when you are targeting the right audience and with the right keywords.

Minimum Budget For A Successful PPC Campaign For Contractors


When you're creating a Google Ads campaign, it's important to set a budget that's comfortable for you. But how much should that budget be? 

When creating the campaign, you'll want to ensure that your budget is set appropriately. How much you'll need depends on a variety of factors, including the competitiveness of your keywords and the reach you're hoping to achieve. 

Generally speaking, we recommend allocating at least $50/day for contractors and other service-based businesses. This will give you enough visibility to generate leads and make sales. However, depending on your business and its goals, you may need to budget more or less. 

A recent study by Hanapin Marketing found that the average cost-per-click (CPC) for the "contractor" keyword is $5.73. So, if you want your ad to show up when someone searches for a "contractor," you'll need to set aside at least $5.73 per day for your campaign. 

Keep in mind that this is just an average CPC; your costs may be higher or lower, depending on your industry and bidding strategy. To get an accurate estimate of your costs, use the Google Ads Keyword Planner. When setting your budget, it's also important to consider how much traffic you want your ad to receive.


Maximum Budget For Contractor Google Ads - Figure Out How Much


Google Ads is a great way to get your business in front of potential customers. However, there can be a limit to how much you can spend each month on advertising. You can set up a monthly spending limit on the account level. Once you reach it, your ads will stop running and will restart on the first day of the next month.

When it comes to Google Ads, contractors have to be smart with their spending. No one wants to waste money on ads that don’t bring in any ROI. However, with a little bit of research and careful planning, you can create a campaign that brings in new leads and customers without breaking the bank. 

  • First, it’s important to set a budget for your campaign. Don’t go too crazy with your spending at first – start small and see how your ads perform. Once you have a good idea of what works and what doesn’t, you can start increasing your budget gradually. 

  • Next, make sure you target the right keywords. These are the phrases that people will use when they’re looking for a contractor like you.


all in gambling in poker

Don't Go All-in With Your First Campaign. Keywords: Start Small And See What Works.


When a contractor decided to start advertising his business on Google, he didn't want to waste any time or money. He created a campaign with a budget of $1,000 per month and was disappointed when his website traffic didn't increase as much as he had hoped. 

After analyzing his data, he realized that his ads weren't targeting the right people and that he needed to adjust his budget and keywords.  

It's important to remember that your first campaign won't necessarily be successful. Start small, test different keywords and budgets, and see what works best for your business. 

Don't go all-in with your first campaign; it's likely to fail if you don't do your research first. Google Ads can be a great way to get your business in front of potential customers, but it's important to start small and see what works.

You may also want to experiment with different ad formats and settings. By starting small, you can avoid wasting time and money on campaigns that don't work. 

Try targeting a specific audience. If you're selling products or services to parents, for example, you may want to target people who are searching for "parenting tips" or "parenting blogs." You can also target people who are searching for information about parenting products and services.


Make Sure You're Targeting The Right People - Manage Your Google Ads and SEO.


This can be a great way to target your audience and reach new customers, but it’s important to make sure you’re targeting the right people. 

Your Ads should be tailored to your target market, and you should use keywords that people are likely to use when searching for your product or service. You should also make sure your ads are relevant to the content of your website. 

The more relevant your ads are to the content of your website, the higher you'll rank in search results. That way, people who need your product or service will be more likely to find you and click on your ads. 

When it comes to spending your advertising budget, it's important to target the right people. If you're a contractor, for example, you don't want to waste money targeting people who are looking for plumbers or electricians. 

Make sure you're using the right keywords in your Google Ads campaign so that you're reaching the people who are most likely to need your services. 

You can also use their targeting options to ensure that your ads are shown only to people in certain areas, or who meet certain criteria. 

This way, you can make sure that your ad dollars are being spent as efficiently as possible.

Many people use Google to find reputable professionals in their area. 

To ensure your business appears as one of the top results, it's important to use keywords in your ad that potential customers are likely to use when searching. 

For example, if you're a contractor who specializes in home remodeling, you may want to include the keyword "remodeling" in your ad text. This will help ensure your business appears when people search for terms related to your services. 

If you offer a service that's related to the keywords your business is already ranking for, your ad will appear in the right place. For example, if you're a roofing contractor, add "roof" to your ad text. 

This will help you target your audience and get the most out of your Google ads. Some of the most popular keywords for contractors include budget, remodeling, and home improvement. You can also target specific regions by using keywords like "New York contractor" or "Los Angeles contractor." 

By using relevant keywords in your ad campaign, you can ensure that your business is seen by the right people.

google ads logo on smarthphone

Google Ads is a program that allows businesses to create and manage ad campaigns. 

A business can create ads for its products or services, choose the keywords they want to target, and set a budget. Google Ads then displays the ads on web pages across the internet. 

Businesses that are new to Google Ads should take some time to learn how the program works. The Google Ads website has a wealth of information, including tutorials and videos, to help businesses get started. 

Once a business has created its campaign, it will need to track its progress. Google Ads provides several tools to help businesses do this. The “Campaigns” tab shows how many clicks each ad has received, how much money has been spent, and other statistics. 

The “Keywords” tab shows which keywords are driving traffic to the website and how much traffic they are generating.


Try Different Things With Your Google Ads And See What Works Best.

Getting Started with Google Ads

Getting started with Google Ads can be a bit daunting. Here are a few tips to help you get started:

1. First, decide what your goals are for using Google Ads. What do you want to achieve?

2. Next, research which keywords are most relevant to your business and create ad groups around those keywords.

3. Then, create your ads! Make sure they are relevant to your keywords and offer something that will appeal to your target audience.

4. Finally, track your results so you can see how well your ads are performing. Adjust your keywords and ads as needed to improve your results.

Google Ads can be a great way to get your business in front of potential customers. 

Try experimenting with different things to see what works best for you. For example, try changing the keywords you use, the text of your ads, or the target audience you're targeting. 

You may also want to try using different devices or platforms to run your ads. By trying different things, you can find what works best for your business and get the most out of your Google Ads investment. 

For example, if you're a contractor, you may want to target people who are looking for contractors on their phones. Keep track of what works and what doesn't, and make changes as needed.


Getting Ahead In Google Ads

There is no one-size-fits-all answer to this question, as the best way to get ahead in Google Ads may vary depending on your individual business goals and objectives. However, some tips to help you get started include: creating a well-thought-out campaign strategy, conducting keyword research to identify high-value keywords, and creating compelling ad copy that speaks directly to your target audience.

Additionally, consider using negative keywords to ensure that your ads are only shown to relevant searchers, and monitoring your campaign performance regularly so that you can make necessary adjustments along the way.

google ads piktogram showing google ads dashboard

Google Ads is an important part of any digital marketing strategy, but it can be difficult to measure success. 

Measuring the impact of your Google Ads campaign isn’t always easy, but there are a few things you can do to make it a little bit easier. 

First, make sure you have tracking in place so you can see how many people visit your website after clicking on your ad. You should also track how much money you’re spending on Google Ads and how much revenue it’s generating. 

Finally, use conversion tracking to track how many people take specific actions, such as signing up for your email list or making a purchase. 

There are three types of Google Ads metrics: view, click, and conversion. 

  • View metrics measure the number of impressions (or views) your ad receives that day. 

  • Click metric measures the number of times people click on your ad or visit your website when they are shown your ad. 

  • Conversion metrics measure the number of people who completed actions such as creating an account or making a purchase after your ad was shown to them. 

Tracking these metrics will help you figure out what ads are working and which ones aren't. You can track your ad performance using the Google Ads Console. It's a web page that lets you set up, edit and manage your campaigns and ads. 

You can also use the Google Ads API to access these metrics.


Matching Ads To Users' Interests

Matching ads to users' interests is key to effective paid advertising. Relevant ads generate more clicks and conversions than those that are not targeted to the right audience. There are a number of ways to target their ads to users, including using their search history, demographics, and interests.

Pay-per-click (PPC) ads are a type of online advertising that allows businesses to target potential customers based on specific keywords or phrases. When someone searches for those keywords on a search engine like Google, they may see the business' ad as a result. PPC campaigns allow businesses to control how much they spend on advertising and which keywords they want to target.

When you create a new campaign, the first step of building an AdWords campaign is selecting your target audience. 

You can select all people in the world or specific groups of people based on their interests, demographics, and locations. You can also create ads that show up in search results only to people who fit specific interests. These are called "interest-based" ads. 

Google Ads has been using a contractor to analyze user data to create targeted ads. The contractor, Palantir, was brought in after Google's internal ad team failed to keep up with the demand for targeted ads. Palantir will use data from their search engine and other services to match ads with users' interests. 

The move is an effort to help Google keep up with competitors like Facebook who have been using targeted ads on people for years. Facebook can target ads based on users' likes and interests.


piktogram showing globe earth with "online presence" in writing

Interest-based Google Ads

Google Ads can be customized to target users based on their interests. 

This allows businesses to target potential customers based on what they are interested in, rather than just their location or keywords. 

For example, a business that sells hiking boots could target people who have recently searched for information about hiking trails. Review ads and rate Review ads show up in search results when a user performs a specific action, such as typing "review" or clicking on an ad. 

Google Ads also allows you to create new types of review ads specifically for the website the ad appears on. 

When a person is looking for a contractor, the last thing they want to do is spend hours online sorting through individual websites. Wouldn't it be great if they could just Google "contractors + your city" and have a list of qualified professionals come up, complete with their rates? 

Google Ads can do just that. Individuals' search can be targeted to include only contractors in the specific area who have indicated they're available for their budget. Plus, they can see ratings and reviews from other people who have used the services. This way, people will know what to expect before they even contact the company. 

If you're looking for help with your your Google Ads setup, look no further than ClientSwing Software & Marketing Agency. We specialize in helping home service businesses with marketing, and we can help you reach your target audience and grow your company. We offer a wide range of services, including website design, web development, SEO, and more.

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Bridget Dolgos

Bridget Dolgos is the CMO and director of ClientSwing. She's worked on countless successful projects and provides fantastic insights and strategies to both our clients and us.

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